🎧 Turning Listening Into Loyalty
Designing Amazon Music for Control, Connection, and Reward
E-Commerce
🎧 Turning Listening Into Loyalty
Designing Amazon Music for Control, Connection, and Reward
E-Commerce
Setting The Scene
Winners Of The Amazon Music Product Design Challenge 2025
Winners Of The Amazon Music Product Design Challenge 2025
Winners Of The Amazon Music Product Design Challenge 2025
Setting The Scene
Project Overview
In March 2025, We decided to take on the Amazon Music’s Product Design Challenge, a chance to bring together my passion for UX and my love for music.
The challenge? Improve user retention.
We didn’t just meet the challenge, we made waves:
Won the challenge out of 62+ teams
Won the "Fine Tuned Award" for design innovation and detail
Presented our work at Amazon’s NYC HQ to the Head of Design and Director of Product
In March 2025, We decided to take on the Amazon Music’s Product Design Challenge, a chance to bring together my passion for UX and my love for music.
The challenge? Improve user retention.
🎉 We didn’t just meet the challenge — we made waves:
Won the challenge out of 62+ teams
Won the “Fine-Tuned Award” for design innovation and detail
Presented our work at Amazon’s NYC HQ to the Head of Design and Director of Product
In March 2025, We decided to take on the Amazon Music’s Product Design Challenge, a chance to bring together my passion for UX and my love for music.
The challenge? Improve user retention.
🎉 We didn’t just meet the challenge — we made waves:
Won the challenge out of 62+ teams
Won the “Fine-Tuned Award” for design innovation and detail
Presented our work at Amazon’s NYC HQ to the Head of Design and Director of Product
Made For
Amazon Music
Team
4 Product Designers
My Responsibilities
Research Planning, Usability Testing,
UX Strategy & UX Design
Timeline
4 Weeks
A sneak-peak into the final solution
Keep Them Listening
The Challenge
When Amazon Music challenged us to rethink user retention, we asked:
When Amazon Music challenged us to rethink user retention, we asked:
When Amazon Music challenged us to rethink user retention, we asked:
Core Questions
Getting in Tune with Our Users
The Methodology
We dug into the “why” behind listening habits using:
Methodlogy
What we heard (Loud and Clear)
Insights
We realized users were craving control, recognition, and emotional depth none of which were being met by typical streaming models.
User Quotes
What Actually Matters to Listeners….
Insights
So...What Were We Really Solving?
Framing The Problem
Core Question
Designing with Heart: What We Built
The Solutions
We reimagined Amazon Music as an emotionally intelligent ecosystem and built two features around Loyalty, Community, and Control:
We reimagined Amazon Music as an emotionally intelligent ecosystem and built two features around Loyalty, Community, and Control:
We reimagined Amazon Music as an emotionally intelligent ecosystem and built two features around Loyalty, Community, and Control:
Introducing…….
Suggestion Mode: Puts Users in Driver's Seat
Users crave better control over recommendations, but current algorithms are black boxes. The lack of satisfaction with song suggestions is a major trigger to switch to other apps.
A toggleable feature that lets users decide how their next song is picked with three simple options.
Users crave better control over recommendations, but current algorithms are black boxes. The lack of satisfaction with song suggestions is a major trigger to switch to other apps.
A toggleable feature that lets users decide how their next song is picked with three simple options.
Users crave better control over recommendations, but current algorithms are black boxes. The lack of satisfaction with song suggestions is a major trigger to switch to other apps.
A toggleable feature that lets users decide how their next song is picked with three simple options.
Smart Suggest
What's Trending
Sound Match
The default mode that suggests songs without users having to choose what to listen
Moved the site search into the navigation bar, where users naturally expected it. We also used tooltips and popups to explain each search type.
Maintained tabs but added archive/manuscript options, reflecting the structure of the Bento search and improving content categorization.
Introduced a dual dropdown menu allowing users to select both material format and source a direct response to liaison feedback
Smart Suggest
What's Trending
Sound Match
The default mode that suggests songs without users having to choose what to listen
Moved the site search into the navigation bar, where users naturally expected it. We also used tooltips and popups to explain each search type.
Maintained tabs but added archive/manuscript options, reflecting the structure of the Bento search and improving content categorization.
Introduced a dual dropdown menu allowing users to select both material format and source a direct response to liaison feedback
Smart Suggest
What's Trending
Sound Match
The default mode that suggests songs without users having to choose what to listen
Moved the site search into the navigation bar, where users naturally expected it. We also used tooltips and popups to explain each search type.
Maintained tabs but added archive/manuscript options, reflecting the structure of the Bento search and improving content categorization.
Introduced a dual dropdown menu allowing users to select both material format and source a direct response to liaison feedback
Why this works?!
Why this works?!
Why this works?!
Rewards & Loyalty: Make Listening Count
We incorporated the main advantage that Amazon has over all the other competitors: E-Commerce. Amazon Music could activate loyalty by tapping into it and encourage the connect to the app by showing tangible benefits
We incorporated the main advantage that Amazon has over all the other competitors: E-Commerce. Amazon Music could activate loyalty by tapping into it and encourage the connect to the app by showing tangible benefits
We incorporated the main advantage that Amazon has over all the other competitors: E-Commerce. Amazon Music could activate loyalty by tapping into it and encourage the connect to the app by showing tangible benefits
A gamified rewards system where users earn exclusive merch, concert perks and Vip experience for streaming, creating playlists, and discovering new artists.
A gamified rewards system where users earn exclusive merch, concert perks and Vip experience for streaming, creating playlists, and discovering new artists.
A gamified rewards system where users earn exclusive merch, concert perks and Vip experience for streaming, creating playlists, and discovering new artists.
Why this works?!
Why this works?!
Why this works?!
Earning Rewards
Discovering Rewards
Redeeming Rewards
Introduced a dual dropdown menu allowing users to select both material format and source a direct response to liaison feedback
Earning Rewards
Discovering Rewards
Redeeming Rewards
Introduced a dual dropdown menu allowing users to select both material format and source a direct response to liaison feedback
Earning Rewards
Discovering Rewards
Redeeming Rewards
Introduced a dual dropdown menu allowing users to select both material format and source a direct response to liaison feedback
Reimagining the Listening Experience
Final Prototype
Increased Retention &
Customer Lifetime Value
Revenue Boost
Encourages Social Sharing & Viralit
Drives Merch & Content Sales
From Insights to Impact
The Final Outcome
We tested the new features with 1o music enthusiasts and the results did not disappoint!
We tested the new features with 1o music enthusiasts and the results did not disappoint!
We tested the new features with 1o music enthusiasts and the results did not disappoint!
With More Time…..
Future Scope
Standing Out on a Big Stage
Recognition
The team 565 Collective (Sakshi Rane, Shreya Lohakare (Me), Radhika Balaji, Nabhi Shah) at Amazon’s NYC HQ
Our work didn’t just meet expectations, it stood out on one of the biggest stages.
Out of 62+ competing teams, we were selected as Winners, delivering a solution that Amazon’s leadership described as
"Detailed, Innovative and Deeply Thoughtful"
And the highlight?
We presented our concept live at Amazon NYC Headquarters, sharing our solution directly with Amazon Music's Head of Design and Product Head, an unforgettable milestone that validated both our design thinking and execution.
This experience didn’t just strengthen our case study, it strengthened us as designers.
Our work didn’t just meet expectations, it stood out on one of the biggest stages.
Out of 62+ competing teams, we were selected as Winners, delivering a solution that Amazon’s leadership described as
"Detailed, Innovative and Deeply Thoughtful"
And the highlight?
We presented our concept live at Amazon NYC Headquarters, sharing our solution directly with Amazon Music's Head of Design and Product Head, an unforgettable milestone that validated both our design thinking and execution.
This experience didn’t just strengthen our case study, it strengthened us as designers.
Our work didn’t just meet expectations, it stood out on one of the biggest stages.
Out of 62+ competing teams, we were selected as Winners, delivering a solution that Amazon’s leadership described as
"Detailed, Innovative and Deeply Thoughtful"
And the highlight?
We presented our concept live at Amazon NYC Headquarters, sharing our solution directly with Amazon Music's Head of Design and Product Head, an unforgettable milestone that validated both our design thinking and execution.
This experience didn’t just strengthen our case study, it strengthened us as designers.
Behind The Scenes
What you didn't see
Click to zoom in
